Ang dalawa sa pinakamasigasig at pinakatanyag sa Football team sa bansa na Tiradors at Cosmic Giants ay nakatakdang magharap sa pinakabagong serye na inaabangan na ng buong bayan, ang Futbolilits sa GMA7.Itinatampok sa seryeng ito sina Raymart Santiago, Jennylyn Mercado, Paolo Contis, Angelika dela Cruz, Benjie Paras, Mosang, and Miss Nova Villa with Yogo Singh, Renz Valerio, Isabel Frial, Julian Trono, Iking Magundayao, JM Reyes, Gabriel Roxas at marami pang iba!

Ito ay idinirek naman ni Mike Tuviera at sinulat nina Aloy Adlawan, Kit Villanueva-Langit, AA Nadela at Maribel Ilag. Abangan ang Futbolilits sa GMA7 ngayong Hulyo!
For the First Time in the NBA Playoffs History, Dallas Mavericks wins the 2011 NBA Playoffs Championship Series!!! Dallas Mavericks wins  Game 6 with a 10-point lead against Miami Heats. Final scores stood 105 vs 95 in favor of Dallas.  This is a Great Victory for the state of TEXAS!

First part

FOR years, only two broadcast networks have dominated the Philippine industry, with a smattering of smaller firms nipping at the fringes.

But in a little over a year, a small player backed by the country’s most profitable company has begun shaking up the TV landscape.

In October 2009, the media arm of Philippine Long Distance Telephone Co. (PLDT) took over ABC Development Corp., the operator of TV5, after paying former PLDT owner, Antonio ‘Tonyboy’ Cojuangco P4 billion. Besides ABC, the PLDT unit, MediaQuest Holdings Inc., also bought out Media Prima Berhad, a Malaysian broadcast company that earlier acquired a block time in TV5, for $16 million.

Cojuangco had tried to shake up the Philippine broadcast industry’s duopoly of ABS-CBN and GMA Network by enlisting the help of Media Prima in August 2008. But the Malaysian firm decided to bail out of its Philippine business after it became a major drag on the group’s profit.

PLDT is owned by First Pacific Co. Ltd., which is majority-owned by Indonesia’s Salim Group, and Japan’s NTT Communications and NTT DoCoMo.

The Salim Group also operates Indosiar, one of the largest TV companies in Indonesia. The new owner wants to take another crack at breaking Philippine TV’s duopoly, and catapulting to the top spot in three years.

To achieve this, the PLDT group said it will invest P12 billion over the next four to five years to strengthen TV5’s transmission signal as well as its content.

Since then, a network war has erupted, with the distant third-placer snatching more than just talents from ABS-CBN and GMA.

Willie Revillame, the host of then popular noontime variety show Wowowee was among TV5’s biggest catches, after Lopez-led ABS-CBN cancelled his crowd-drawing show last year.

ABS-CBN sued Revillame for breach of contract and copyright infringement, but the network failed to stop his show Willing Willie from airing on TV5.

Willing Willie airs in primetime every night, competing head-to-head with the news programs of ABS-CBN and GMA.

Catching up with ratings
“Basically things are heating up. TV5 is so aggressive. They are catching up with certain ratings in some of their programs,” Astro del Castillo, managing director of First Grade Holdings said.

Del Castillo said that TV5 has already eaten into the audience shares of ABS-CBN and GMA.

“From what I understand it changed the landscape of the TV industry. TV5 is getting to be a serious contender in the industry, especially with the leadership of MVP. Everyone knows that he is a very serious businessman,” the analyst said, referring to Pangilinan.

Jun Calaycay of Accord Capital Equities Corp. agreed that TV5 has begun to get a decent share of the viewership pie.

“Based on my interpretation of the numbers, the Kapuso network has benefited from TV5’s entry, and, obviously, is bad news for Kapamilya. The numbers suggest that TV5 has been drawing Kapamilyas more than Kapusos into its fence. If I remember correctly, TV5’s share—based on GMA-provided materials—is now in double digits, in the high tens,” Calaycay said.

Kapamilya is how ABS-CBN markets itself, while GMA uses the Kapuso brand.

Gilberto Duavit Jr., GMA president and chief operating officer, said the effect of TV5 on GMA is “so minimal” compared with what they had expected.

“Definitely, competition has heated up, but GMA is leading now not only the key market of Megal Manila and Luzon, but nationwide,” Duavit said.

Vivian Tin, head of ABS-CBN Research and Business Analysis, however has a different take on the matter, saying TV5 has taken some market share both from her network and from GMA.

“But ABS-CBN continues to do well in primetime nationally and even in Mega Manila where we have reception problems,” Tin said.

Citing data from Kanta Media, Tin said ABS-CBN’s primetime had a 41 percent nationwide audience share in February compared with GMA’s 31 percent and TV5’s 16 percent.

For overall national audience share, ABS-CBN cornered 36 percent in the first two months of this year, while GMA’s share went up to 35 percent from 34 percent over the same period.

TV5’s national audience share stayed at 13 percent for both months.

Eating into market share
GMA however claims otherwise. Using Nielsen TV Audience Measurement (NUTAM), the network said the nationwide audience share of rival ABS-CBN fell to 32 percent in February this year from 44.9 percent in the same period last year.

In contrast, GMA’s nationwide audience share in February this year stood at 34.2 percent, slightly higher than the 31.5 percent in the same month last year.

Similarly using NUTAM, TV5 recorded a huge increase in audience share at 14.9 percent in February this year from only 7 percent in the same period last year.

For the full year of 2010, the average nationwide audience share of GMA was 30.98 percent; ABS-CBN,39.73 percent; and TV5, 9.94 percent. In terms of household ratings, GMA recorded 14.5 percent in February this year from 12.7 percent last year.

ABS-CBN slipped to 13.6 percent from 18.1 percent, while TV5’s household ratings doubled to 6.3 percent in February this year from only 3 percent in the same period last year.

In Megal Manila, the household audience share of ABS-CBN fell to 25.1 percent in February from 37.1 percent last year, while GMA recorded a slight increase to 39.4 percent from 36.8 percent previously.

TV5’s audience share in Mega Manila went up to 17.3 percent from 9.1 percent last year., which means TV5 has been eating into the market share of ABS-CBN in Mega Manila and nationwide.

For the full year of 2010, the average audience share in Mega Manila of GMA was 35.4 percent; ABS-CBN, 32.4 percent and TV5, 12.7 percent.

Tin said competition has become more interesting, albeit for the benefit of the audience.

“Just like any liberalized and competitive industry like the telecoms, the consumers will benefit from it,” concurred Del Castillo.

Because of the competition, the three networks will provide more quality programs and less commercials, he said.

“Competition will be good not only for the viewership but also for the advertisers. Ad rates will go down,” he added.


THE BATTLE for TV supremacy is getting event hotter as Pangilinan-led TV5 and listed GMA Network, Inc. launch their respective free-to-air dedicated news channels a week apart this month. The battle for TV supremacy is getting event hotter as Pangilinan-led TV5 and listed GMA Network, Inc. launch their respective free-to-air dedicated news channels a week apart this month.

The new channels aim to challenge the dominance of media giant ABS-CBN Corp.’s ABS-CBN News Channel (ANC) and its TeleRadyo cable channels shown exclusively on Lopez-led cable TV service provider SkyCable.

TV5’s new news and sports channel is called Aksyon TV. It began airing yesterday on local ultra-high frequency (UHF) Channel 41 in Metro Manila (Channel 29 in Davao and Cebu).

For almost six years until the end of 2006, Channel 41 aired the local version of the global music channel MTV. Channel 41 was then inactive for three years until TV5 started airing a test broadcast on the channel last October.

Ray C. Espinosa, president and chief executive of Mediaquest Holdings, Inc., told reporters last Friday that TV5 decided to come up with a news and sports channel since it is less expensive to complete its programming lineup, compared to having another entertainment channel, similar to TV5. “Besides, we do not want Channel 41 to compete with what we already have on TV5,” Mr. Espinosa said.

Mediaquest, a unit of the Beneficial Trust Fund of the Philippine Long Distance Telephone Co. (PLDT) operates TV5. Mediaquest also has a minority stake in BusinessWorld.

Roberto “Bobby” V. Barreiro, TV5’s executive vice-president and chief operating officer, said Aksyon TV hopes to take advantage of PLDT’s technical expertise to deliver the news.

“We are using high-definition cameras, state-of-the art outside broadcast vans, and other world-class news gathering equipment to deliver the news [in] the best way possible,” Mr. Barreiro told reporters.

Leading the formidable lineup of news personalities that will appear on Aksyon TV is Luchi Cruz-Valdes, head of TV5’s news and information division called News 5. Joining her on Aksyon TV are News 5 broadcast journalists Erwin Tulfo, Cheryl Cosim and Paolo Bediones.

Also in the lineup are former ABS-CBN news head Dong Puno, former Makati congressman and newspaper editor Teddy Locsin, former Senator Richard Gordon, TV and movie director Jose Javier Reyes, boxing analyst Dennis Principe, business columnist Vic Agustin and entertainment columnist Cristy Fermin, among others.

“Aksyon TV is a 24-hour news and sports channel that gives Filipinos the privilege of continuously being updated on the latest national and international news and witnessing some of the most talked-about sports event even without [a] cable subscription,” Ms. Cruz-Valdes said during the channel’s trade launch last Friday.

Mr. Espinosa said most of the new programs for Aksyon TV have been under wraps to avoid other networks “copying” their formats. “It is really difficult to give a preview because the industry has become so competitive since our entry,” he said.

He, however, said that Aksyon TV will air the much-awaited battle between Fil-American boxer Ana Julaton and Francesca Alcanter on Feb 26.

Mr. Espinosa added that Aksyon TV will also air the 10-Ball World Cup of Billiards, The National Collegiate Billiards League, as well as the Davis Cup match between the Philippines and Japan.

“This and a lot more are in store as Aksyon TV goes full-blast in delivering non-stop news and sports coverage,” he said.

From lifestyle to news

Meanwhile, GMA Network will launch its all-news channel called GMA News TV on Feb. 28. GMA News TV will replace women’s lifestyle and entertainment channel Quality Television (Q-11) on GMA Network’s very high frequency (VHF) Channel 11 in Metro Manila.

GMA Network executives earlier said that the change was part of the listed broadcaster’s efforts to cut its losses from sustaining Q-11’s operations.

Q-11, formerly known as QTV, began airing in November 2005. The channel was formed after GMA Network entered into an agreement with ZOE Broadcasting Network to lease the entire airtime block of ZOE-TV’s flagship station dzOE-TV 11.

Immediately after its launch, Q-11 rose in the rankings to become the third most-watched TV station in the country, next to GMA and rival ABS-CBN. However, Q-11 slipped to the fourth spot after the former Associated Broadcasting Corp. revamped its programming and became TV5 following Mediaquest’s take over of its operations in late 2009.

“We are responding to viewers’ requests for timely news updates in Filipino and for public affairs shows at earlier time-slots with this groundbreaking news channel,” GMA News TV Head Nessa Valdellon was quoted as saying in a statement.

The channel will be led by GMA Network’s stalwarts -- Jessica Soho, Mike Enriquez, Mel Tiangco, Arnold Clavio, Vicky Morales and Howie Severino.

Also in the lineup are Kara David, Professor Winnie Monsod and Philippine Center for Investigative Journalism (PCIJ) Executive Director Malou Mangahas. In addition, Sheila Coronel of Columbia University, Marites Vitug of Newsbreak Magazine, GMA News Research Head Florian Balmes, GMA News Operations Head Grace de la Peña, and Ed Lingao of PCIJ will be joining the channel as advisers for investigative documentaries.

“At a time of the 24/7 news cycle and new media, GMA News TV steps up to the challenge of delivering worthwhile content -- credible and relevant news and information. Deploying its resources to help people become more socially aware, to provide viewers with the knowledge that may perhaps effect change in their lives, families and communities,” Ms. Valdellon said.

During GMA News TV trade launch earlier this month in Makati, network executives presented the new channel’s lineup of programs.

Its prime-time newscast will be called State of the Nation, hosted by Ms. Soho, a George Peabody Award winner, while it’s morning newscast, News to Go, will be anchored by Mr. Severino who is also GMA News Online editor-in-chief, and Ms. David, another Peabody winner.

Mr. Enriquez will helm Dobol B Sa News TV, the simulcast from the network’s flagship AM radio station dzBB. Mr. Clavio will host Balita Pilipinas; Ms. Morales will anchor Good News, while Ms. Tiangco will be the face of public affairs program Powerhouse.

Ms. Monsod will host the show Bawal Ang Pasaway Kay Mareng Winnie!, while Ms. Mangahas will host Investigative Documentaries.

Ramon Bautista will host a mock newscast, (May) Tamang Balita. Other shows in the lineup are Best Men with Jun Veneracion, RJ Ledesma and Jace Flores; I Juander (a “myth-busting” show tackling aspects of Pinoy culture) with Susan Enriquez and Cesar Apolinario; Pop Talk (a 30-minute weekly pop culture review) hosted by Tonipet Gaba; Fashbook (a make-over show hosted by Solenn Heusaff); Weekend Getaway, a travel show hosted by Drew Arellano; and Game!, a sports magazine program hosted by Chino Trinidad and Patricia Hizon.

As part of GMA Network’s contractual obligations with FreemantleMedia Entertainment, GMA News TV will continue to air American Idol every Thursday and Friday nights 6 p.m. and 8 p.m. on the news station, just like on Q-11, until the champion is declared in May.

Welcome the competition

ABS-CBN Corporate Communications head Ramon “Bong’ R. Osorio said ANC welcomes the entry of new all-news channels in the scene.

“ANC has been on air for 15 years. It has its own market, which is completely different from the market of these new channels,” Mr. Osorio told BusinessWorld in an interview.

ANC is kicking off its 15th anniversary with a week-long special on the 1986 EDSA People Power Revolution.

From Feb. 22 to 25, the country’s first 24/7 all-news channel will air special episodes of Strictly Politics and the New York Festival finalist Storyline on the different facets of EDSA, and will culminate with the live coverage of the 25th anniversary celebration on Feb. 25.

ANC will also bring together the familiar and unsung heroes of People Power in the forum ANC Presents: EDSA 1986, to be anchored by Cheche Lazaro, live from the ABS-CBN studios on Feb. 25, 6:30 p.m.

Ms. Lazaro will lead the panel that will retrace the events leading to the People Power revolution using memorabilia, photos and footage, and will analyze where the Philippines stands now since the restoration of democracy.

“ABS-CBN took a big risk 15 years ago by launching a cable news channel when television was focused on churning entertainment programs. And with the passion and brilliance of ANC’s journalists, it developed to become a chronicler of Philippine history, in the same way CNN is to the US or BBC is to the UK,” ANC Managing Director and ABS-CBN Head for News and Current Affairs Ging Reyes was quoted as saying in a statement.

“Like the pioneer that it has always been, ANC will continue to stand for excellent journalism and continue being a front-runner among local news channels.”

Listed broadcast firm GMA Network Inc. on Thursday said that its net income for the January-September period amounted to P2.27 billion, 6 percent more than the same period last year.

But the broadcaster’s bottom line dipped to P583 million in the third quarter of this year, 30 percent lower than the second quarter’s P834 million.

“This drop is a disappointment, but not a big disappointment," GMA Network Chairman and CEO Felipe Gozon said in a media and analysts’ briefing at GMA Network Center, Quezon City.
“We really expected a huge drop this year because we substantially increased our effective rates that we charged to advertisers. Our effective prices last year were considerably lower than the prices charged by [other networks]," he added.

Gilberto Duavit Jr., GMA Network President and COO, pointed out that the broadcast firm is only “resetting" its pricing rate for advertisers.


GMA Network registered P3.31-billion in revenues in the third quarter of 2010, down by 16 percent from the second quarter’s P3.94 billion.

“When poll ads dried up," the television firm’s revenues dropped, particularly in July and August, Gozon said.

The third quarter of 2010 is a non-election campaign season, he pointed out.

Year-on-year, the television firm posted an 8-percent increase to P10.875-billion revenues in the first nine months of 2010.

The increase in the network’s top line was backed by the “accumulation of airtime revenues from media platforms and subscription revenues from international operations," according to a statement.

Channel 7 posted a 7-percent increase in revenues to P9.262 billion. Q Channel 11 registered a 10-percent improvement to P346 million. International revenues climbed by 10 percent to P700 million. Radio’s revenues soared to P443 million, up 73 percent.

Rosy future

Gozon is confident that GMA Network will reach its bottom line target of P3.5 billion for the year. “We have not revised year-end target if the trend does not stop the upswing."

He said, “The times ahead are rosy, and even if revenues for the company went on a short-term hiatus, we are positive that we can finish the year with another banner performance — both in ratings and profits."

Gozon pointed out that GMA Network’s advertising load is on the uptrend as big advertisers have returned and made huge commitments with the television firm.

International channels

Overseas, GMA Network continues to eat up market share with its international channels, such as GMA Pinoy TV and GMA Life TV, the statement said.

By the end of the third quarter, GMA Pinoy TV’s subscribers were at 263,000, 17 percent higher than the subscriber count recorded in the same period in 2009. There were 123,000 subscribers of GMA Life TV, up 13 percent year-on-year.

Both channels have penetrated markets in the US, Canada, Europe, Middle East, North Africa, Australia, New Zealand, Japan, Guam, Papua New Guinea, Singapore, and Hong Kong.

GMA Network said that its distribution and acquisition subsidiary GMA Worldwide Inc. sold $124,264 worth of programs in the third quarter 2010, generating sales worth $306,824.

GMA Network — the most watched channel in viewer-rich Mega Manila during the third quarter of 2010 according to AGB Nielsen — comprises 55 percent of total urban television households nationwide. --